Shopping Experience, How do you make memorable in-store experiences for your customers to distinguish you from the competition? You don’t need to transform yourself into an Apple shop or introduce dozens of different technology options which make your store seem impossible to recognize. Making your store memorable for customers could be as simple as altering the ambience or layout at your establishment or as easy as adding self-checkout services or a few classes.
Click and Collect
The shutdowns caused by the pandemic and social distancing restrictions made brick-and-mortar shops reconsider how they could bring their goods to customers in a safe way. One of those new ideas (which was already used before but received increased popularity with the spread of the disease) was the click-and-collect. It allows users to look for items to purchase them online or using an application. Store associates will complete the purchase for the customer. after the purchase is completed, the customer can visit the store to pick up the items including groceries, books, electronics, and other items -in the store’s drop-off area or on the curb.
As the pandemic is fading, some retailers retain their click-and-collect option since consumers say it’s more affordable, faster than shipping, and more convenient than shopping in stores. You can expect that click-and-collect purchases will increase by 15% per year.
Self-checkouts have been used by retailers for options for some time and have gained popularity as a quicker, more personal method to withdraw cash from a shop. In our ” 2021 State of Self-Checkout Experiences” report, we discovered that 50% of the customers who were surveyed (49 per cent) use auto-checkout “basically all the time” when they shop.
Self-checkout options are expanding beyond self-service registers to scan-as-you-shop options, such as Stop and Shop’s Scan It application. Amazon Go shops are taking their self-checkout one step further, using sensors to determine the moment a customer walks into the shop and what they buy and what they take home and then charge the customer’s Amazon account for the items they bought.
Self-Service Kiosks, as well as Check-Ins
In addition to self-checkouts, retailers now offer their customers more self-service options. For instance, hotels have self-check-in facilities for guests, and fast-casual eateries provide the option of ordering and paying through self-service kiosks. Retailers can utilize self-service kiosks for customers to locate the items they are looking for and enrol in loyalty programs, get customized coupons and deals and much more without needing a sales representative.
Self-service systems allow customers to decide how their store experience will be directed and also. 73% of customers in a poll said they were ” in favour of more self-service technologies to improve the retail shopping experience,” and a large part of the reason is they can lessen their dependence on personnel at the stores.
Another way to draw customers in is to provide them with learning experiences at your store. It could be as simple as presenting a class or a workshop about your product, similar to what Home Depot or Apple does. Also, you can incorporate demos into your retail store, either in person or via interactive digital display screens. Be sure that your staff members in customer service are knowledgeable enough to inform customers about the product or utilize shelf talkers to inform your customers a little more about the product. It is also possible to organize seminars or presentations by industry experts.
These kinds of experiences don’t only make you feel enthused and fun. They also demonstrate that you’re an authority and a leader in your field. In addition, classes and events are beneficial since 85 per cent of those are more likely to buy after attending an event.
A visit to a place to shop or browse can be fun. Feel free to explore strategies to enhance your experience fun. If you have any products that customers can play and test, allow them to play with them and try them. Make your space a fun place to be in with design or music, lighting events or demonstrations. If it is connected directly to the brand you represent, hold film nights or musicians and have them wander through the store, install video game kiosks, or let employees entertain the crowd -even though it could be a little snarky and a bit arrogant, having staff stop to sing along with Johnny Rockets was always entertaining.
Nowadays, shoppers want to be entertained during their shopping experiences. According to a study from 2017, half of the Millennials and Gen Z consumer respondents say that one of the main reasons they shop at a particular shop is the food and entertainment it provides. Also, in a recent survey, 56 per cent of Gen Z shopper respondents said that the top factor for deciding where to shop was a ” fun in-store experience.”
Additionally, use the latest technologies at your establishment to provide your customers with an interactive experience. Install demo devices for customers to interact with or allow them to try the products Sephora offers. Introduce some AR capabilities throughout your store to ensure that your customers can get more information about your products or play games on their phones. Customers can also play with products or enjoy product-related experiences using virtual reality headsets. Studies have proven how having the capability to interact and touch an item increases “perceived ownership,” which leads to a greater desire to purchase the product and an increased willingness to purchase and pay.
What experiences will you apply to your next project?
Experiences in stores can increase customer engagement, brand affinity and sales. With the many kinds of experiences brick-and-mortar stores can offer, there are sure to be several that resonate with your customers. This list can assist you in creating your own in-store experiences if you’re looking to differentiate yourself from your competitors and keep customers long-term.
How small-sized businesses can find and keep the best talent
A majority of small-business owners say that hiring skilled workers is becoming harder in 2022, according to information from QuickBooks. Another 39% say it’s hard to keep their current employees.
One in five small business owners has said they are increasing the starting salary for new employees to tackle the hiring and retention challenges. In addition, 49% have said they’ll increase wages for employees already employed shortly. The majority of small companies (75 per cent) have announced that they are now offering essential employee benefits, such as paid sick leave, vacation time, and health insurance. This is up from 69% in September.
All of these are steps in the positive direction. In the end, a new survey conducted by the Harris Poll on behalf of Intuit QuickBooks found that 27% of employees who don’t have essential benefits plans are likely to leave their current job (compared to just 18% of employees who have at minimum one benefit). One in three small-scale business owners believes they need to get more for their work.
However, it could be difficult for small companies to be competitive with the large pockets of big corporations in terms of salary and benefits for employees. More minor employees tend not to enjoy additional benefits such as retirement planning, dental or vision insurance, and life insurance. In addition, 17% of small-business workers say they are working at least one job to cover their less income.
But the Harris Poll found that small firms can compete on pay and benefits independently. Small-scale businesses can make up for the difference by providing small-business benefits that employees won’t get in more giant corporations.
How small-scale businesses can draw and keep top talent
Small businesses can take advantage of lower-cost employee benefits, which are more difficult to find in giant corporations. A Harris Poll found that in addition to essential benefits and pay, employees of small businesses are concerned about issues like the balance between work and life and growth opportunities. They also want an organizational culture that is aligned with their values. If small companies can pay their employees adequately and offer essential employee benefits, the additional benefits can be crucial in attracting and keeping talented employees.
1. Flexible work hours
Most small-business employees (48 per cent) have cited flexible working hours as the three things they appreciate about their work. Employers that offer flexible hours, remote work options, and a work/life balance may help offset some limits on benefits and wages.
2. Personalized recognition
Small-scale business owners are looking to become not just another part of the giant machine. Small gestures of appreciation like gift cards to acknowledge a job well done will go a long way. Over 1 in 4 employees (28%) believe this recognition is highly valued.
3. A particular focus on equity, diversity, as well as inclusion (DEI)
Based on The Harris Poll, DEI is particularly important for women working. The study found that women are particularly drawn to an environment in which employees are treated with respect and professionally.
4. A conviction
More than 2/5 small-business owners (42 per cent) claim they enjoy their work because it gives them satisfaction and fulfilment. They look for jobs that align with their interests and match their beliefs.
5. Community Support for the community
The majority of employees (67 per cent) believe that supporting small-scale companies is a top priority for their local community, according to The Harris Poll. Women are mainly focused on supporting small and local businesses – 74 per cent of women, compared to 65% of men.