business fit for the future, We at IDEA we’re all about numbers 40 and and especially this year. The secret reason? It’s because 2022 marks the 40th anniversary of us as a driving power in fitness, health and nutrition. As we’ve grown with our fitness community, we’ve seen incredible changes and mapped out the next fitness trends.
The idea of gathering for calisthenics classes in gyms or simple dance moves in any public space evolved into structured group fitness programming. Training for strength at the gym evolved into professional-guided exercise options that could be performed in various physical and virtual environments. They were joined with other equipment like trackers and smart equipment for a variety of health and performance objectives. Importantly, the fit professional education shifted from knowing the art of leading and organize the workout, to understanding exercise anatomy, program design as well as the various training options as well as acute and chronic injuries, motivation and the ability to change behavior. Then came the pandemic which led to a shift towards an all-day lifestyle of fitness, health and wellness.
We hope that they will to spark new ideas on the best way to position your company to take advantage of emerging opportunities or perhaps even set some trends on your own.
3 Dress for Success
Clothing and accessories are constantly changing, and it’s a good thing that we have a variety of options. and primary-color tracksuits in the 1980s? (We are: IDEA was founded in 1982!) The current trends in wearables are a reflection of the need to embrace a full the health and fitness lifestyle, not just during exercise and workouts, but all the time. Innovative technologies are being incorporated into fitness wear , ranging from sensors to materials.
1. Activewear and Athleisure
The increasing popularity of the athleisure sport has an impact on the fashion industry and the future fitness-related businesses. In the U.S. sports apparel market was worth $105.1 billion in 2020 , and is predicted to reach $113.4 billion by 2021. To make this trend do the work, think about the possibility of affiliate sales and partnerships. The top brands such as Lululemon as well as Alo Yoga offer on-demand and even classes that are held in pop-ups.
2. Smart clothes
Sensors are embedded into everything from clothes fibers to shoe soles. The market for smart clothing is expected to reach $5.3 billion in 2024. Sensors enable biometric data collection from breathing and heart rates to muscle activity, and much more. Sensors even enable heated underwear.
3. Fitness Jewelry
Bala Bangles, Cali Weights and the Oura Ring allow fashionistas to have more fun with their jewellery. In addition to enhancing fitness as a fashion statement and practical style The products are used even when they are not as an element of a healthy lifestyle. Professionals who are fit and know the specifics of the clothes their clients wear could establish themselves as the go-to source for everything fitness related. Interestingly, another tech trend–e-commerce–has had its own boom thanks to pandemic-led lockdowns, making these and other types of athleisure easily orderable from any digital device.
4-9 “Mind” The Future Fitness Business Future Fitness Business
The trend of mind and body is a recognition that fitness isn’t just physical fitness. It is crucial in the overall health of the whole person, mental, physical, and even spiritual. Yogis might be able to point out that this trend isn’t modern and, actually many thousands of years old, in the sense of an Western style, this is still getting started.
4. Mental Health
The pandemic brought attention to the importance of physical exercise to improve mental health. According to Mindbody more than one-third of Americans considered mental health to be the most important aspect of well-being in 2021. A new conceptcalled”the “mental exercise gym” is being developed by Liberate, Coa and others. These fitness centers combine movement and focus on improving your mental health. Do you know of ways to integrate something similar in your fitness offerings?
5. Anti-Fat Bias
Social media have brought the conversation about body image to the forefront. Body-positive fitness influencers are getting noticed. For instance, the inaugural members of the SELF Magazine’s Future of Fitness advisory board seek to counter the bias against fat within fitness environments. According to the Mental Health Tracker for Verywell Mind Body image issues impact Gen Z and millennials more than those of Gen X and boomer generations. (See “Weight Biases: How can they impact our work How Do They Impact Our Industry?
6. Meditation and Mindfulness
Meditation is now a common practice. Up to 40 percent of Americans have said they meditate in The Pew Research Center. Meditation and guided visualizations are often used in training and are available on a variety of fitness apps, including Apple Fitness+, Peloton and Les Mills. (IDEA members can access the “Meditation Essentials” piece at ideafit.com.)
Influencers such as Wim Hof, breathing is now a standard method to improve health as well as performance. It’s quickly becoming an integral an integral component of both current and future fitness training. Breath exercise is, in fact, supported by numerous apps such as Breathwrk, Breathe and Open. Breathwork can be incorporated into training to improve performance and to increase relaxation and rest. It also helps to improve recovery. Bonus points You can earn one CEC when you take the “Breathwork research and application Test” at ideafit.com.
8. A movement to “Feeling Good”
A growing number of individuals are turning their attention to low-intensity exercises like yoga, Pilates and stretching–not to appear attractive, but rather to ease tension as well as to combat depression and anxiety. By 2021, 2 out of the top three reasons why people chose to exercise was to be more relaxed and improve their mental health. This is in line to”body neutrality,” or the “body neutrality” movement that focuses on the benefits the body can accomplish (rather that what it appears like) and becoming aware of the body in a way that is accepting.
9. Motivation and Change in Behavioral
Understanding the impact of behavior change is now an essential part of the education process to fitness pros. It’s not enough just to know how to develop programs for training: Fitness professionals have to get to know individuals where they are at and comprehend their own “why” in order they can best help them. Customers say they need the same motivation and motivation that fitness professionals can provide, so if your proficient in this field it could win you an opportunity to expand your fitness business.
10-13: Build Community With Services
The fitness industry is growing. Since its beginning the fitness industry has mostly focused on fitness enthusiasts, those who enjoy exercising and feel comfortable in the fitness center. The future fitness market is a wide one. The pandemic widened the market for fitness, resulting in more the number of training options at home for those who do not like the gym environment but liked working with fitness professionals. This trend is characterized by two key factors: retention and inclusiveness.
10. The creation of community and retention
As a model for business, it’s no longer a way to get more members than the facility is able to provide. The owners of businesses realize that creating communities; creating brand culture and providing places that allow people to look up to one for help, encouragement, and fitness training are essential to retaining members. The pandemic revealed that the major attraction of live fitness is the community aspect.
11. Inclusive Fitness
As the world grapples with growing awareness of the injustices of society, this discussion influences fitness. The public is seeking genuine inclusion that includes not just the diversity of physical appearance and size however, every identity and experience. For example, if would like to truly accept people from different races to your facilities Does your locker room have shampoos that are suitable for all types of hair? What is the diversity of your team in general? The clients want representation and professional athletes who look and feel similar to them and know their personal stories. Facilities also serve different types of clients with medical issues. For instance, some provide multisensory (MSE) rooms which allow stimulation to be tailored to the individual, as well as instruction or guidance by fitness instructors who are trained in working with individuals with autism.
12. Active Aging
Boomers from the baby boomer generation have driven the shift towards integrative medicine, and they are in need of fitness services and want them. At present (in the year 2022), U.S. boomers are the second largest population group with 69.6 million adults between of 58 and 76. 35 percent of boomers exercise, but are not being served in the industry of fitness. Generation Xers are changing the definition of aging and continue to engage in the thrill of active leisure and competitive sports throughout their lives. Being able to serve them well will boost your bottom line. generation also has enough money to fund these sports.
13. Millennial Exercise “Events”
Gen Zers comprise the largest portion of U.S. population at 21.8 percentage. According to the 2019 Les Mills Global Consumer Fitness Survey the majority of gym patrons are younger and Gen Z members. They value interactions with friends and also their “event” experiences, highlighting the importance of building community at the gym. For instance an exercise experience could be a small-group competition with competitions, theme-based workouts as well as closing and launch celebrations.
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